Vintage 1966 Brittle Plastic 'HEILEMAN'S BEER-VIKING SHIELD' Bar Sign/Advertisement

This original vintage brittle plastic HEILEMAN'S BEER-SPECIAL EXPORT Bar Sign/Advertisement features a 'carved wood' viking shield themed scenery - faux gold/brass studded frame, ship, brand and text.
 
Manufactured in the USA for the HEILEMAN'S BREWING CO. by EMBOSOGRAPH DISPLAY MFG.CO. in 1966.
 
NEVER INTENDED FOR THE GENERAL PUBLIC!
 
3D and heavily detailed - it's thick but weighs close to nothing, 16.25 x 13 inches and it's been lightly used and abused by years of having been exposed to the elements (ie: smoking drunks), but in overall amazing condition given that these just haven't survived due to the fragile construction method and material. Finish that's still slick and shiny. Perfectly aged patina.
 
A must for any man-cave, bar/tavern/pub, garage, game room, lady den - or better yet, to replace that horrible family picture over the living room fireplace!

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